Verified stories and local secrets
Captivating tales that bring the city's history to life.
Partner with Ciceru | Creator's program
Turn your local expertise into tours that sell
Share your route, stories, and local insight. With your content, we help turn them into premium self-guided and interactive experiences for travelers to enjoy anytime.
Made by real local experts
Creators should have some experience in the travel industry and, above all, real knowledge of the city, town or place they want to create a tour for.
Here are some roles our creators often have (none are mandatory):
- Traditional tour guides
- Historians
- Travel and guidebook writers
How it works
Turn your expertise into a premium Ciceru tour
Sign up
Join the Creators program by filling out the form, and we'll get back to you.
Create
Create the first chapter of your tour and submit it for approval.
Publish
Once your first chapter is reviewed and approved, create and publish the full tour.
Sell
Your tour instantly starts selling on our website and partner platforms.
We love a niche tour!
A city can have a dozen general walking tours. What it rarely has is a tour built around one thing you know better than anyone. That focus is your advantage.
Don't try to cover everything. Pick the thread only you could pull (the theme, the era, the flavour, the obsession) and build the whole walk around it. A traveler searching for exactly that will choose your tour over any general one, and will happily pay more for it.
A few examples to spark ideas
Beer and breweries in Munich
Not a general old-town walk, but a route through the beer halls, hidden taprooms and brewing history that made the city famous.
A gastronomic walk through Paris
Skip the landmarks and follow the food: the bakeries, the covered markets, the patisserie windows, and the stories behind each bite.
Street art and hidden courtyards in Lisbon
The murals, the tucked-away corners and the artists locals know, in a city most people only see from the tram.
What creators build with Ciceru
Premium self-guided experiences built for today's travelers. Ciceru tours offer a perfect blend of adventure, learning, and fun, creating unforgettable experiences for everyone.
Step-by-step routes
Scenic routes and iconic landmarks, explored on foot.
Quizzes and riddles
Fun and challenging puzzles to solve while exploring.
Solo or group play
Competitions for the top spot or collaborations for shared victories.
Why create with Ciceru
Bring your local expertise to life with a simple creation flow, hands-on support, and a clear 50% share of net revenue.
Powerful creator platform
Bring your local knowledge to life with a simple creation flow and support from our team.
Earn 50% of net revenue
Turn your expertise into an income stream that keeps working beyond live tours and one-off content.
Global reach with AI
We help make your tours accessible across languages, so your expertise can reach more travelers.
Your tours, your page
Get your own page to showcase and share your tours.
In-depth analytics
See how travelers engage with your tours through clear performance insights.
Top-notch user experience
Focus on your expertise while we handle the product experience travelers expect.
Ciceru Verified
The Ciceru Verified badge
Tours crafted to our local-expert standard earn the Ciceru Verified badge, shown on the tour page and next to your name, like a verified check. It tells travelers this was made by someone who truly knows the place, and it lets your tour be priced as premium.
You only need two things to earn it:
Your stories
Write it as if you're guiding in person, sharing the details and anecdotes only a local knows.
Your photos
Add your own on-location photos and video. With your permission, we also use them to promote your tour on social media, so your work reaches more travelers.
Ciceru Verified
Your nameYour earnings
50%
of the net revenue on every sale
Creators receive 50% of the net revenue generated by their tour sales, after deducting VAT and applicable sales fees, including payment-processing fees (such as Stripe fees) and marketplace commissions or fees.
Your tour reaches travelers across Ciceru and our partner marketplaces.
Verified tours earn more
Premium, badge-worthy tours can be priced higher, so your share is calculated on a higher price.
Passive and recurring
Build it once, earn from every sale, long after the work is done.
Your own creator page
Showcase your tours and market yourself.
We work with
Ciceru is the perfect platform to create engaging experiences for travelers. With my content ready, I can publish a tour in just a day or so. While Ciceru sells tours on my behalf, I love having my personal tour page with all my tours that I can use to market myself.
Edoardo CuccoLocal Expert GuideTurn what you know into a tour that sells
Join the local experts, guides and writers earning from their knowledge with Ciceru. Apply in a few minutes.